"보이시" (Boyish) is a term often used in South Korea to describe a style or demeanor that is typically associated with boys or young men. It can refer to fashion choices, such as clothing that is more androgynous or masculine, as well as attitudes that are considered playful or carefree. This style is popular among both genders and is often embraced by those who want to challenge traditional gender norms. In the context of K-pop, many idols, including members of groups like BTS and SEVENTEEN, have adopted a 보이시 aesthetic in their performances and public appearances. This trend reflects a broader cultural shift towards embracing diverse expressions of identity and style, allowing individuals to express themselves freely without conforming to conventional gender expectations.