백남준 (Nam June Paik) was a pioneering Korean artist known for his work in video art and multimedia installations. Born in 1932 in Seoul, he later moved to the United States, where he became a key figure in the development of new media art. His innovative use of television and video challenged traditional forms of art and communication. Throughout his career, 백남준 collaborated with various artists and musicians, including John Cage and Merce Cunningham. He is famous for creating iconic works such as TV Buddha and Good Morning, Mr. Orwell. His contributions have had a lasting impact on contemporary art and the way we perceive technology in society.