"눈맞춤" (nunmajtum) is a Korean term that translates to "eye contact." It refers to the act of looking directly into someone's eyes during communication. This non-verbal cue is essential in conveying emotions, building trust, and establishing connections between individuals. In many cultures, including Korean culture, maintaining eye contact can signify attentiveness and respect. In social interactions, 눈맞춤 can enhance understanding and empathy. It allows people to gauge reactions and feelings, making conversations more engaging. However, the significance of 눈맞춤 can vary across cultures; in some, prolonged eye contact may be seen as confrontational, while in others, it is a sign of confidence and sincerity.