天猫 (Tmall) is a popular online shopping platform in China, owned by the Alibaba Group. Launched in 2008, it focuses on providing a premium shopping experience for consumers, featuring a wide range of products from both local and international brands. Tmall operates as a business-to-consumer (B2C) marketplace, allowing businesses to sell directly to customers. It is known for its strict quality control and authentic products, making it a trusted choice for online shoppers in China. The platform also hosts various promotional events, enhancing the shopping experience.