"स्वच्छ भारत अभियान" is a nationwide campaign launched by the Government of India on October 2, 2014. Its primary goal is to promote cleanliness and sanitation across the country, aiming to eliminate open defecation and improve solid waste management. The initiative encourages citizens to participate in keeping their surroundings clean and hygienic. The campaign emphasizes the importance of sanitation for public health and environmental sustainability. It includes various activities such as building toilets, conducting cleanliness drives, and raising awareness about hygiene practices. The mission is to create a cleaner and healthier India for all, contributing to the overall development of the nation.