Wham-O is an American toy company founded in 1948, known for creating popular outdoor and recreational toys. The company gained fame with products like the Frisbee, Hula Hoop, and Super Ball, which have become iconic in American culture. Over the years, Wham-O has expanded its product line to include various toys and games, appealing to children and families. The brand emphasizes fun and active play, contributing to its lasting popularity in the toy industry.