The Cannes Lions International Festival of Creativity is an annual event held in Cannes, France, celebrating excellence in creative communications. Established in 1954, it brings together professionals from various industries, including advertising, marketing, and media, to showcase innovative work and share insights. The festival features a range of awards, known as Cannes Lions, which recognize outstanding campaigns and projects across multiple categories. Attendees participate in seminars, workshops, and networking opportunities, making it a key event for those looking to advance their careers and stay updated on industry trends.