The price of $7.99 is commonly used in retail and online shopping. It is often seen as a psychological pricing strategy, where items are priced just below a whole number to make them appear more affordable. For example, a product priced at $7.99 may seem cheaper than one priced at $8.00, even though the difference is only one cent. This pricing can be found in various categories, including food, clothing, and electronics. Many consumers may encounter $7.99 when shopping at stores like Walmart or Target, or while browsing online marketplaces such as Amazon.